BEL AIR Theater

Under new ownership, the Bel Air theater, a longstanding Detroit fixture of the community, became a rebranding and renovation project to provide customers with an upscale experience.

D|Fab developed a new logo for the venerable community icon that paid respect to the legacy of the theater. With a modest remodeling budget, D|Fab focused on upgrading finishes, impactful lighting and signage and décor to create sparkle to the theater. A bold palette with contemporary textures, upgraded millwork and restrooms and new theater seating lend a luxurious feel to the theater, giving customers a touch of magic at the Bel Air once again.