When the catalyst for change came to Webster’s Marketplace the organization wholeheartedly embraced the opportunity to reimagine their brand and customer experience.
D|Fab developed the store name and logo for Webster’s Marketplace and launched on a design journey with them to reveal their story of family heritage and community stewardship. The concept of a farmer’s market-inspired interior was agreed upon quickly and unanimously. The store layout presented the opportunity for a boutique style environment that would surround customers with traditional market cues, layered with a fresh and eclectic vibe that reflects Webster’s charismatic energy. The interior was finished with a vibrant color palette that compliments textures of reclaimed wood, brick and stone.