U of M Natural History Museum Store

Dfab created graphics of epic proportions for the University of Michigan’s Natural History Museum store, making a powerful visual and tactile experience for customers.

Dfab’s team was challenged with the development of large scale, thematic graphics for the museum’s store. Using contour layered wood to create a dramatic mastodon silhouette, the storefront graphic beacons toward the entrance. Dfab meticulously matched the storefront wood cladding stain and engineered the piece to eliminate almost all  seams. Additionally, the Dfab team developed back lit store signage and graphic solutions for the store interior, including a hand-illustrated hanging Quetzalcoatlus with a 10′ wingspan.