D|Fab developed a new brand concept and store design for a legacy meat market brand in the Metro Detroit area.
An updated logo, bold color palette and a retro vibe helped elevate Cattleman’s Meats brand to a new level in their first expansion to a second location in metro Detroit. D|Fab worked with the retailer to focus on quality, service and prepared foods using color, texture, lighting, decor and brand messaging, such as “Welcome, Carnivores”, to target the hungry customer. Back lit graphics and signage draw customers’ attention to Cattleman’s special meal offering and meat carving station. Custom designed and backlit posters top meat fixtures in the cooler, to inform customers of different cuts of meat. Butcher block wood grain on printed wallcovering and graphics add warmth and texture to the store interior.